In the second episode of the series, we will discuss how the Customer Journey offered by a parking structure impacts on its functionality and its success. The central role of customers requires a meticulous study of their needs and necessities to reduce a negative and stressful experience. Industry experts will show you a variety of tools and techniques that can provide the optimal parking experience to your clients.
During this session, you will be able to understand how to:
- Identify the crucial touchpoints of the user experience
- Analyze customer expectations and potential opportunities to improve the service offered
- Take advantage of digitalization to offer contactless services and dedicated apps
- Exploit the data generated by your parking for better predictions on customer behavior
- Gratify customers by offering them promotions and discounts
Join Manuela Perniola (Key Account Manager EMEA at HUB Parking Technology) and Jonathan Swift (Business Development Manager – Car Parks at Electro Automation Ltd.) to discover all the secrets to offer a perfect Customer Journey.
