Smart Parking for Smart Cities

Smart Parking as a part of the Smart City and Smart Mobility concept is attracting more and more attention from parking operators, parking owners, parking users, and city administrations.

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Our world is currently home to 8 billion people, 55% of whom are concentrated in cities and are responsible for consuming 75% of the resources available on the planet. Demographic trends predict a continuous increase in population density, and this obliges cities to take action and find solutions to keep up with the situation.

What is a Smart City?

A Smart City is an urban area that uses innovative and smart solutions to improve the performance of economy, environment, living, education, security and mobility.
Smart city technology allows interaction between the city infrastructure and its citizens, optimizing services to be more efficient and full city monitoring. As a result, it reduces the overall costs, wastage, and resource consumption, and it betters the quality of city life, urban services and working environment.

What about Smart Mobility?

Smart Mobility is a part of the complete Smart City concept of a city. It refers to an innovative way of city transportation that is safer, more efficient, and eco-friendly, offering solutions that include car-sharing, bike-sharing, ridesharing, EV charge (Electric Vehicle), public transportation, commercial fleet management and, of course, smart parking.

Check out our Case Study of the Hartsfield-Jackson Atlanta Airport as an excellent illustration of the partnership between airport parking operators, mobility service providers, and Intelligent parking solutions provider.

Why is Smart Parking the future of Smart Cities?

Smart Parking has a crucial impact on Smart City infrastructure for the smooth functioning of its transportation ecosystem.

Today, in many large and small cities, finding parking is a long and difficult operation that sometimes turns into a nightmare. Smart Parking is a parking strategy that combines technology with human innovation, with the goal of using as few resources as possible (fuel, time, space) to achieve faster, easier, and more optimized vehicle parking.

It reduces congestion and air pollution

Did you know that more than 30% of the street traffic is caused by drivers circling for a parking space?

It creates an efficient network

It brings together parking users, parking operators, owners, and parking infrastructure in a cloud-based all-in-one solution that ensures improved efficiency.

It improves the parking experience

It can be easily and quickly implemented, offering several functionalities. It is available anytime and anywhere for both parking users and parking operators.

Smart Parking Technologies

The smart parking system is based on sophisticated technologies that study the mobility of people and vehicles thanks to the Internet of Things and artificial intelligence, collecting and analyzing data in real-time and using that information to provide the best experience to users.
HUB’s solutions include several options to facilitate the creation of an effective smart parking environment.

Check out our Case Studies that present great examples of how these services can be integrated in a smart parking solution.

Who benefits from smart parking?


Smart mobility is based on greater ease of movement, with undeniable advantages on people's well-being and health, but also on their production capacity. Finding a parking space easily, without having to spend a lot of time and stress, has many consequences for people, both from a personal and work perspective.

The environment

Once the parking problem is solved, air pollutant emissions should be reduced due to the decrease in traffic and, consequently, air quality should improve. Smart parking can also make a significant contribution to a cleaner city by encouraging the integration of alternative means of transport (bike, trains, buses...).


Technological parking innovations bring benefits, first, to the cities that adopt them, allowing them to take the path that can lead them to transform into smart cities, whilst allowing continuous and constant control of paid spaces and discouraging abuse.  

The economy

A city where citizens move more quickly and easily, traffic is not congested, and the air quality is good is a city where economic activities have greater opportunity to develop. Also, the possibility of finding a parking space quickly and at a low cost is an essential element for good maintenance and thriving of commercial establishments and business activities.

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